Istiaque Ahmed Shawon
In recent years, the digital landscape has been changed significantly in Bangladesh. People are phasing out computers and smart devices to search the web and interact with content – video specially.
From traditional television commercials in the 1960’s to today’s YouTube, Vine, Snapchat, Vimeo, and even Facebook Live, it’s no secret that video has become a staple of our everyday lives.
While convenient and efficient for the consumer, video marketing provides Marketers with an attractive, versatile, and extremely shareable medium to reach their audiences.
In fact, Diode Digital recently found that online video is a 600 per cent more effective marketing tool than print and direct mail combined.
In a research conducted by the Cloudswave reveals the insights on YouTube’s that the embedded videos on websites can increase traffic up to 55 per cent and channels you can use to craft your organization’s next viral sensation.
Instead, they are picking up their mobile phones and tablets. What’s more, digital technology is cheaper today than it’s ever been before; there are virtually no boundaries on how, when and where people can interact with content.
As such, the landscape of content marketing has changed, as well. Today, content only succeeds if it delivers what consumers want, when and how they want it. Fortunately, it’s easy to keep up with the changing landscape when you invest in cutting-edge forms of content, such as video marketing.
In today’s fast-paced world, video marketing is one of the few types of online material that provides the value, relevance and flexibility consumers need, all while catering to the on-the-go lifestyle they want.
According to HubSpot, 80 per cent of customers remember a video they’ve watched in the last month.
One of the biggest strengths of video marketing is that it’s highly visual and auditory, which means it’s easier for many users to remember than text-based content.
When customers remember your video marketing content, they also remember your brand, which translates to more sales and leads for you. What’s more, customers typically like to share videos they enjoy, which can expand your online reach.
To make your videos as memorable as possible, ensure that you’re keeping them in line with your brand strategy. This means keeping colors, fonts, logos and voice the same in your video marketing as they are in your blogs and articles.
While videos do things text content doesn’t, users should still be able to recognize the style and format of your brand’s videos online.
Here are a few statistics to understand exactly how popular video marketing has become in recent years, according to news shared by HubSpot which focused on the video projected to claim more than 80% of all web traffic by 2019.
— According to a video to marketing emails can boost click-through rates by 200-300 per cent.
l Embedding videos in landing pages can increase conversion rates by 80%.
l 90 per cent of customers report that product videos help them make purchasing decisions.
l According to YouTube, mobile video consumption grows by 100 per cent every year.
l Around 64 per cent of customers are more likely to buy a product online after watching a video about it.
l At least 87 per cent of online marketers are currently using video content in their digital marketing strategies.
l A third of all the time people spend online is dedicated to watching videos.
l Video ads now account for more than 35% of all ad spending online.
l Around 59 per cent of company decision makers would rather watch a video than read an article or blog post.
To make the videos as memorable as possible, we need to ensure that we’re keeping them in line with our brand strategy.
This means keeping colors, fonts, logos and voices the same in our video marketing as they are in our blogs and articles.
While videos do things text content doesn’t, users should still be able to recognize the style and format of our brand’s videos online. So it’s your time to go with the changing landscape of digital marketing.
https://www.daily-sun.com/arcprint/details/247688/Video-content-to-vibrate-internet/2017-08-14
